The Salon Survey

Hi there,

We’re currently doing a little survey to help us understand salon owners better.

If you own or run a salon and have 7 minutes, would you mind contributing?

Here’s the form – thanks!

Are you the Owner, Manager or Member of Staff?
- I'm the Owner
- I'm the Manager
- I'm a Member of Staff
What is your role?
- I'm the Owner, but I don't work "on the floor" (as a stylist, therapist etc.)
- I'm the Owner and work there
- Stylist/Therapist/Aesthestician
- Receptionist/Secretary
- Manager
- Cleaner
- Other
If other, what?
What are your opening hours?

About your Salon/Clinic:

	Totally disagree	Disagree	Neutral	Agree	Totally agree	Don't know / not relevant
I find most of what I do interesting
I could perform much better
I should work less
I should work harder
The people around me (employees/colleagues) are proficient
There's a good atmosphere amongst the staff
The staff understand what's important
We have too few customers and clients
We have too many customers and clients
The tempo and work load are adequate
We're good at marketing and selling
Selling products and services to the customers is easy
I'm satisfied with our turnover and profits
I'm satisfied with my salary/wage and/or dividends
I feel alone
I sleep well at night
We always pay our bills on time
We have to get more customers
We have to become better at marketing and sales
All things considered I'm happy with my salon

How long have you owned (for owners) or worked in (for staff) the salon?
- 0-1 year
- 1-2 years
- 2-5 years
- 5-10 years
- 10-20 years
- Over 20 years

What is your pay system?

	Monthly/yearly salary	Per hour (wage)	Commission	Combination of salary/wage and commission	Part of their income	Don't know / not relevant
Owner
Manager
Receptionist/Secretary
Stylist/Therapist/Aesthestician
Sole Traders (renting chair/room)
Others

What treaments, products and services do you offer?
- Cuts
- Colour/Dye/Highlighting
- Styling
- Treatments
- Makeup
- Extensions
- Nails
- Lashes/Eyebrows (trimming, colour, extensions etc)
- Wedding (styling for brides/groom/bridesmaids etc)
- Massage
- Chiropractor
- Physiotherapy
- Acupunture
- Skin care / treatment
- Spray tan
- Men (haircuts, beard)
- Hair removal
- Food and health advice and guidance
- Products (shampoos, cremes, oils)
- Courses, Classes, Training
- Presentations/Lectures
- Laser
- Microblading
- Peeling
- Injections
- SPA
- Foot treatment
- Solarium
- Herbs/aroma
- Detox
- Tests
- Pain relief
- Non-Invasive Surgery
- Surgery
- Other
Treatments: If other - what?
Which THREE services/products you offer are most important for your turnover and profits?
How often does the average customer book in for treatment (haircuts, massage, therapy etc.)?
- Rarely / once in a while
- Every three months
- Every two months
- Every 6 weeks
- Every month
- Every week
How much does your average customer spend per visit?
- £0-50
- £50-75
- £75-100
- £100-150
- More than £150
Describe your dream customer/client:
Do you have many customers and clients living up to this ideal?
- Yes
- Quite a few
- Some
- Wish there was more
- No, almost no one
- No idea
What's your turnover in GBP?
Appr. how much money do you spend on marketing and advertising per year? (GBP)
How do you promote your salon/clinic?
- Social media (Facebook, Instagram, LinkedIn etc)
- Ads in local newspapers and magazines
- Ads in regional or national newspapers and magazines
- Online advertising: Paid ads on Google Adwords, Bing Ads
- Online advertising: Paid ads on Facebook
- Loyalty or membership cards
- Discounts
- Word of mouth/Referrals
- Posters
- Flyers
- E-mail
- Events
- Competitions
- Exhibitions
- Pavement signs / display boards
- Window posters
- Online catalogs (like the association magazines)
- Homepage/Website
- Radio
- Ads on buses, taxis, company cars
- Product samples
- Sales Letters
- Postcards
- Trials or free first-time consultations
- Text messages
- Other
Marketing: If other - what?
What's the most important reason(s) people visit your salon or clinic?
What are your three biggest challenges right now?
Do you listen to The Grow Your Salon Fast podcast?
- Yes!
- Regularly
- Once in a while
- No / rarely
Is there anything else you'd like to say? Comments, suggestions, a story from your salon spa, or clinic, something that's happened recently or something else?
Feedback
If you want feedback from Kat & Vegard based on your responses, fill in your details below:
Your name:
Your e-mail:
The name of your salon/clinic:
Homepage:
May we use you as an example?
Kat & Vegard publish all kinds of content ranging from emails to blog posts to videos, articles for magazines, presentations, courses and so on. Sometimes, it's useful to be able to tie examples to concrete people or businesses. Is it ok that we use you as an example where relevant?
- No - I don't want to be identified. Keep me anonymous.
- Yes - that's perfectly fine, of course!
Would you like to be added to our list?
If you're on our email list, you'll receive our regular updates. And whilst we do promote stuff (well, mostly ourselves), you'll get loads of useful info and golden nuggets you can use in your salon or clinic. You can unsubscribe at any time, of course, and we won't share your email with anyone else.

To be added to our list, please enter your email address here:

Feedback